The Two-Sided Insurance Marketplace

Compare Top Insurance Options. Connect With Vetted Agents. All In One Place.

Prime Insurance Guide helps everyday Americans and business owners compare coverage across every major insurance type — and connects licensed agents and agencies with people who are actively looking for a policy.

For individuals & businesses: compare plans in minutes For agents & agencies: get matched with ready-to-buy leads
Two business professionals shaking hands after reaching an agreement
500+Verified Partners*
500+Verified Partners
50States Covered
10,000+Quotes Delivered
4.8/5Average Rating

*Figures shown are illustrative launch targets and will be replaced with live marketplace data as partners are onboarded.

Why Prime Insurance Guide

A marketplace built to be fair on both sides

We built the matching process around a simple idea: consumers get real choices, and partners get leads worth following up on.

Verified partners only

Every agency in our network goes through a license check before they can receive a single lead.

Compare multiple offers, free

Requesting quotes never costs you anything — we're paid by partners, not by consumers.

Matched, not spammed

Your request goes to a small number of relevant partners, not blasted to every agent in the state.

Coverage nationwide

From a single-location small business to a household policy, we route requests across all 50 states.

A house exterior representing home and property coverage
Coverage For Real Life

Whatever you're protecting, there's a policy — and a partner — for it

A first home, a growing team, a side business that's turned into a full-time one: your insurance needs change as your life does. Browse every coverage type we help match, or jump straight to a free quote.

How It Works

Built for both sides of the table

Whether you're shopping for coverage or looking to grow your book of business, the process is built around you.

For You

  1. Tell us what you needAnswer a few quick questions about the coverage you're looking for.
  2. Get matched with vetted agentsWe route your request to licensed partners covering your state and coverage type.
  3. Compare & chooseReview offers side by side and pick the one that fits — no obligation.
Get Free Quotes

For Agencies

  1. Apply & get verifiedSubmit your license and agency details for a quick verification check.
  2. Choose your coverage areas & linesTell us which states and insurance types you want leads for.
  3. Receive matched leadsGet routed leads that already match your specialties and territory.
Partner With Us
Insurance Types

Every major coverage type, in one place

Explore what each type of policy covers and get a free quote matched to your needs.

Business & Commercial

General liability, commercial property, and business owner's policies for companies of any size.

Get a Quote for Business & Commercial →

Health Insurance

Individual, family, and small-group health plans, including ACA marketplace options.

Get a Quote for Health Insurance →

Life Insurance

Term and whole life policies that protect your family's financial future.

Get a Quote for Life Insurance →

Auto Insurance

Personal and commercial auto policies covering liability, collision, and comprehensive damage.

Get a Quote for Auto Insurance →

Home & Property

Homeowners, renters, and landlord policies protecting your property and belongings.

Get a Quote for Home & Property →

Workers' Compensation

State-mandated coverage for employee injuries and lost wages on the job.

Get a Quote for Workers' Compensation →

Cyber Liability

Coverage for data breaches, ransomware, and other digital threats to your business.

Get a Quote for Cyber Liability →

General & Professional Liability

Protection against third-party injury claims and errors-and-omissions exposure.

Get a Quote for General & Professional Liability →

See full details on every coverage type →

Resources

Insurance, explained clearly

Practical guides for consumers, business owners, and the agents who serve them.

Business Insurance

How to Compare Business Insurance Quotes: A Complete Guide for US Companies

What actually moves a quote up or down, which documents to have ready, and how to compare offers apples-to-apples.

Read More →
Liability

General Liability vs. Professional Liability Insurance: What's the Difference?

Two policies that sound similar but cover very different risks — and why many businesses need both.

Read More →
Workers' Compensation

Workers' Compensation Insurance Requirements by State: What Employers Need to Know

Whether it's required in your state, what it actually covers, and how rates get calculated.

Read More →
What People Say

Trusted by consumers and agencies alike

Illustrative example testimonials shown while Prime Insurance Guide onboards its first customers and partners.

Ready to Get Covered — or Grow Your Book of Business?

It takes less than two minutes to get started on either side of the marketplace.