Built to make insurance shopping fair on both sides
Prime Insurance Guide connects people looking for coverage with licensed agents and agencies who can actually serve them — without the runaround.
Our story
Prime Insurance Guide started from a simple frustration: shopping for insurance usually means either calling a dozen agents yourself, or handing your information to a site that sells it to anyone willing to pay — whether or not they're a good fit.
We built a marketplace instead: consumers and business owners tell us what coverage they need, we match that request to a small number of licensed, verified partners in the right state and specialty, and both sides get a better outcome than the old way of doing it.
What we value
Transparency
Clear pricing, honest placeholders, and no hidden data-sharing.
Fit over volume
We'd rather send fewer, better-matched leads than flood inboxes.
Access for everyone
Coverage comparison shouldn't require industry insider knowledge.
Verified partners
Every agency in our network goes through a license check.
Leadership
Illustrative placeholder profiles pending real team bios.
Jordan Reyes
Co-Founder & CEO
Illustrative placeholder team profile.
Amara Klein
Co-Founder & Head of Partnerships
Illustrative placeholder team profile.
Theo Sanders
Head of Consumer Experience
Illustrative placeholder team profile.